azure

Azure is a high-end cosmetic brand that focuses on making sure every buyer has luxury style skin care. The specific color blue was not only a selection, but it is in direct correlation to its meaning of the brand name Azure which means sky blue.

Logo Design & packaging

I used sky blue as the focal color throughout the packaging design and to further implement a cool, serene feeling when you think of skincare. Azure is a skincare line that brings you luminous, moisturized and radiant skin. I wanted to capture a serene feeling into the logo and in the packaging. Having paper, aluminum caps and easily recyclable plastics used in the packaging doubles as a high-end design using eco-friendly materials.