Click to see the logo branding for Alter Endeavors.

When it was officially time to launch the new branding, this fun animation I created was used to broadcast the news.

The Announcement

Roads and bridges can be windy, curved or straight and narrow. It’s important for the image to not have an influx of heavy car traffic on the road. This way it’s not taking away from the meaning of the usage of the road and bridges - a clear path to marketing. 

Bridges & Roads

Roads and bridges align with the visualization of the marketing pathway Alter Endeavors implements in helping brands excel. Going from one point to the next, they will help our client get there.

Photography

With the color palette being a nice array of colors, gradients can be used to bring color accents. Each gradient uses two colors from or influenced by the Alter Endeavors color palette. 

These various gradients are also used for certain departments:
Creative Services - Turquoise and Dark Blue
Platform Development - Blues
Digital Marketing - Lime Green & Purple
Web Management - Light Turquoise & Dark Blue

Patterns

Light Turquoise & Purple

Turquoise & Dark Blue

Lime Green & Purple

Light Blue & Purple

Light Turquoise & Dark Blue

Dark Blue & Purple

Blues

With the usage of the icon, there are various pattern styles that can be used as backgrounds, print materials and packaging. 

These patterns have the flexibility to change the colors of the pattern from the color pallet. The icons can also be larger or even more spacing added between them. The only rule for these patterns is to ensure the icons are a solid color.

Gradients

Elements

Typography

Alter Endeavors' color palette is influenced by the vibrancy that is represented through the people and culture of the company. The fun atmosphere that alludes from the company is represented through the colors. From the implementation of a 4 day work week, to the encouragement towards their employees to travel the world, the company puts their employees first in a friendly atmosphere.

Blues are used in the palette to showcase the trustworthiness and loyalty the company gives not only to their clients but to their employees. The color 'Tiffany' is used as a homage to the old logo in a lighter shade to further signify a refresh.

Color Palette

Logo Variations

In their path to helping brands achieve success, they go through a sustainable growth spiral. Visually, a spiral is a close synonym to the spiral of a person’s individual fingerprint. A fingerprint defines every individual. It reveals our identity and distinguishes us as a person. At Alter Endeavors, they work hard to put their client’s best identity forward. They bring the human element in their approach.

Not only do they work to define a client’s identity, they stay true to their values as a company. Alter Endeavors intertwine who they are into their client relations, providing the utmost quality service to their clients. Having the gradient in various colors signifies the departments that make up their company and how they blend together as a team. The vibrant colors exemplifies the fun personalities of each member of their team and their company’s culture.

Meaning Behind the Icon

They're obsessed with sustained success, and they are an ongoing marketing partner to 150+ brands. Their four core marketing solutions form the sturdy pillars of a complete marketing bridge, creating a clear and direct path that connects brands to their target audience and drives results.

Alter Endeavors is a marketing agency who is on a mission to help brands achieve sustainable growth. Since their founding by Nick Alter in 2011, Alter Endeavors has helped more than 300 brands sustain and scale their business through their proven brand, platform, digital marketing, and website management solutions.

Logo Design & Branding

Alter Endeavors