Al Fresco is a term that comes from the Italian language that means in the cool air, which is used to define outdoor dining. I used this term as the naming of this international commercial and residential outdoor furniture company that works to create luxury pieces that accent the outdoors. Without compromising on functionality, every piece of furniture is built to last and withstand whatever Mother Nature has in store.

Throughout the website design I wanted to encompass the feeling of luxury. To accomplish this I created a modern site taking the user on a journey through Al Fresco and viewing the various types of select furniture pieces for any outdoor space. Al Fresco furniture can be found on the rooftop of high end hotels, in the backyard overlooking the mountains and on the patio of a 5 star restaurant. Having this specific clientele in mind,  I chose a simple color palette and minimal design elements, giving the images of the furniture a canvas to stand out; letting the viewer be able to focus on the pieces of furniture Al Fresco has to offer.

Website Design

Al Fresco